Casio Men’s ‘G Shock’ Quartz Resin Casual Watch, Color:Black (Model: GA-700-1BCR)

​Casio

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness comes the GA-700 analog/digital combination model. Multi-dimensional hour and minute hands look as if they were carved out of a piece of metal for a powerful and bold design. The new form of these watches not only improves reading, it also projects a feeling of toughness. A front button at 6 o’clock adds to the dynamic, leading-edge styling. The five color schemes of these models were carefully selected to reflect the brand concept. All the practicality of the analog-digital format, high-brightness LED illumination, a hand shift function and much more all add up to the best in timekeeping convenience. A 3D face combining with a distinctively tough design makes the GA-700 models look dynamic and tough.